Today in the Ukrainian market B2B any PR is paid. As they say – for the information you need to pay. And it is – no doubt! Pays an interest in it the most. Of course, if the information is 'sensational' rating and increases the media, edition is interested in it. But it goes on the market B2B. And in a business environment with stunning news of the positive image is unlikely to be won – rather the opposite. It turns out that such events are clearly 'sucked out finger 'and do not constitute an interest for the media.

How can that be in this situation? The answer is obvious – and pay money regularly appear in the sources of information. But then it is unlikely to be called PR-th in its classical sense. Rather, it is will be the usual custom promotional articles. Even the prices for them in every media. What do we, as PR-free there is no market for B2B? With this question we have addressed in agency pr marketing technology center, which operates in the market pr-services since 2006 and is engaged in professional pr. Try to understand this question we helped the agency project manager pr Center for Marketing Technology, Elena Pischalova. Elena, do all the PR in the B2B market, I is not free? We, as a pr agency, can attest to the fact that most companies operating in the B2B market, paying for your PR. This is because the experts pr, working in these companies, the same pr-agency, forget the true difference of pr advertising.