All major manufacturers have Ultrabooks in the product portfolio. Would you sell a laptop under the name Ultrabook, this must be approved beforehand by Intel. It is not so that devices which meet the specifications, come necessarily as Ultrabook in the trade. If this so happens is solely the decision of the manufacturer. It is certainly advantageous that Intel has provided a considerable budget for marketing and advertising, which should provide for public interest and a corresponding image development during the launch, as well as over the entire life cycle of this new class of device.
When Intel announced the new device class, very ambitious sales targets were set. So a share was aimed at 2012 40% of all new purchased notebooks under the name Ultrabook. The reality seems to look but different. So far go Market research company (IDC and Gartner) thereof, that the actual proportion of Ultrabooks will be much less than 5% in the worldwide notebook market in 2012. But a failure the Ultrabooks so far but not to evaluate. Probably, initially quite happ-prices among other things led to the reduced buying interest. However, now there are various Ultrabooks at ordinary prices and also the high end market will be occupied. In addition also a further stage of development the Ultrabooks enables by the introduction of Windows 8 (end of October 2012).
There will be then various Ultrabooks with touchscreen, partially as a mixture of Tablet and notebook (convertible Ultrabook) and partly as a classic notebook with the sticky keys feature. The market is so moving and there are new features and further stages of development. It will be interesting to see where the Ultrabook will take place or whether it is at the end as a failure.