Are you an independent professional with a serious urgency to promote your services? Then surely this and two other articles will be of great utility to learn how to leverage the internet and offer your services in an effective and economic way. This series of articles will address three specific cases similar to your profession. In the middle of the freelance it is common to find these situations: constant problems to sell our services. Difficulties to have new prospects. Lack of sales; some in fact does not apply technical. It has few customers.

The basis of contacts is not big enough and therefore revenues fluctuate continuously and frequently down. In the majority of cases this happens because we do not promote our services; We believe that only tangible products are promoted. There are also serious confusion with marketing; He is considered this synonym of sales or advertising. The reality is very different. But why speak of marketing? For a very simple reason. For to achieve a consistent result, whether on the internet or in any other environment, you need a technique that helps us understand and recognize the true needs of people by way of offering specific solutions that demand. And this also requires a strategy that make us visible to that portion of the market need of our services. Promoting what we do effectively is an imperative of the market, and do so with accuracy and efficiency involves using the correct technique; i.e.: marketing.

See it in a more concrete way. Case 1. Graphic designer what sold? There is a great diversity of products related to this profession, but focusing on something very specific: a dispatch from editorial design. I call it Office but it may be a single person: he, or she, is their own business. This type of service is highly specialized. Many people are unaware their characteristics, but above all solutions and important benefits that can offer one myriad of others business.